Audience Measurement

Knowing who is interacting with your business environments and digital deployments is a vital business tool. Datapost integrates into industry leading audience measurement tools like Quividi, allowing marketers and business to better understand the customers interacting with their business spaces.

Integration of audience measurement with the nfinityX allows users to target the audience in real-time with relevant marketing and information . The integration allows content to be dynamically controlled and presented in real time, presenting meaningful content to the audience.

All business statistical  information is available to through the nfinityX reporting environment allowing the publishers to analyze what demographic is interacting with the digital presentations. The audience measurement tool sets also allows publishers to determine the mood of the audience. and present or taylor the content accordingly.

Quividi Demographics Views
Quividi Data
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Features

Knowing who is viewing and interacting with you digital deployments is a vital business tool. Datapost integrates into industry leading audience measurement tools like Quividi.

Integration with the nfinityX allows users to target the audience in real-time with relevant marketing and information in order to deliver meaningful content to the audience. 

All business information is available to through the nfinityX reporting environment allowing the publishers to analyze what demographic is interacting with the digital content.

Publishers can then determine the mood of the audience. and present or taylor the content accordingly.

All data is stored and available for further analytics, giving invaluable information to business allowing them to fine tune the service or sales environment.

The audience measurement is installed on the media players and reports back to the nfinityX server allowing the data to remain securely on the customers network infrastructure.

The Power of the Analysis Tool

The power of this analysis tool is truly extraordinary, you are able to understand things such as how long each person looks at the screen, what their current mood is, how the content makes them react it can determine the gender and age of each person, frequency of visits at specific locations.

“The more you know about your consumers, the more useful, relevant and persuasive information you can provide them with.”

 

Call us today at +27 11 781-36-64 or email wesselp@datapost.co.za / chad@datapost.co.za

“Creativity often consists of merely turning up what is already there.”
-Bernice Fitz-Gibbon

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